Holistic approach
Interaction and the way in which we navigate information according to our objectives is very subjective and time sensitive. Ensuring that we achieve business objectives and delightful experiences involves an approach that requires context, empathy and understanding of customer familiar mental models. Understanding context as designers offers engaging options in which to present content on a website or web application. Understanding patterns and our customers contribute to designing simple intuitive and/or familiar interaction which results in an exceptional user experience.
I am passionate about inclusive and simplistic adaptive/reponsive web and providing the customer access to information independent of hardware device and location.
User testing iteratively and often throughout the project lifecycle is ideal and will ensure that we are designing a solution that delights cusstomers.A client-centric approach ensures that clients stay because they find what they are looking for, stay longer because they find unexpected items that capture their attention and leave with the intention of coming back because of an intuitive user experience.
“UX designers lead organizations to ensure that great experiences get out into the world.”
- Peter Merholz
